MONTHLY CAMPAIGN MANAGEMENT
flourishing figures
+378.6% growth in email-attributed revenue since partnering with Bluum
+ 41.27% of total revenue generated from email — nearly double the industry benchmark of 20-30%
+ A healthy ecosystem in balance with email-attributed revenue split between Campaigns (41.56%) & Flows (58.44%)
MADE LINE JEWELRY | FINE JEWELRY
AUTOMATED FLOWS
Maddy, Founder of Made Line Jewelry, arrived with a pulse on her community that most founders spend years trying to develop—a cult following of Pendulum Club customers, a thriving organic presence, and a level of genuine listening that gave her a natural edge as a marketer. She made our job easy, in the best possible way.
Together, we built a robust email ecosystem around what she'd already cultivated: exclusive Pendulum Club campaigns, anniversary flows, and early access drops; educational blog content to support deeper nurturing; and website collections curated to align with campaign stories.
Symbiotic work—the kind we genuinely love most.
The proof isn’t just in the numbers—it’s in the connection that sustains them. 💌
“I wish everyone could work with Madison and the Bluum team! They align perfectly with my values and marketing approach.
Madison is a clear communicator and incredibly organized—I always feel confident my projects will be delivered on time, with such attention to detail that they often exceed my expectations."
—MADDY | MADE LINE FOUNDER
"Madison listens closely to my vision while offering a holistic perspective and countless ideas to grow my business.
The Bluum team handled tasks I found daunting, like setting up automated flows, so seamlessly that I now trust them completely with ongoing campaigns—freeing me to focus on other aspects of my business without compromising my values or brand voice."
—MADDY | MADE LINE FOUNDER
EMAIL ISN’T JUST A MARKETING TOOL;