BUILDING ACTIVE RELATIONSHIPS
CREATING PASSIVE REVENUE
automated email flows for easeful growth
We view your email strategy as a living part of your brand, growing and evolving alongside you. With intentional automation, you’ll accelerate lead nurturing and loyalty, enrich your customer experience, and deliver perfectly timed messages that resonate long beyond the send.
The best part? These self-sustaining ecosystems engage with your customers on their time (not yours), generating sustainable passive revenue while creating space for you to re-energize in your mission.
we’ll build you a system that works for
you (not the other way around) by:
+ Leveraging automation to nurture relationships and passive sales without sacrificing the authentic, human touch that makes your brand unique.
+ Transforming fragmented email flows into a flourishing, automated ecosystem that delivers the results you've always envisioned, without the technical hassle or lift of full-service campaign development.
+ Building confidence and clarity around your customer journey knowing that your automations harmonize with your mindful customer, adding value (not noise) at each touchpoint.
+ Embracing a circular content creation model that extends the life of your content and regenerates value through automated emails that continuously engage and convert.
+ Breaking the cycle of "more content = more sales" by establishing an automated email flow ecosystem that generates passive revenue without your hands-on management.
SET IT UP AND LET IT GROW
With Bluum’s automated email flows, your marketing will become a flourishing ecosystem of campaigns, activated by customer behavior, that nurtures your conscious community in a way that’s intentional, not intrusive.
These automated flows, which deliver some of the highest engagement rates in email marketing, can grow into a self-sustaining system that drives long-term revenue growth, connection, and customer retention—
without requiring your constant attention.
We Do It Differently:
bluum infuses Automation With Intention
(1)
We tailor each message to real customer interactions, ensuring your brand connects meaningfully and only when it matters most.
(2)
These automations create predictable, regenerative revenue streams, freeing you from the pressure of constantly thinking up new promotions—giving you time to focus on your mission.
(3)
The ultimate goal? You’ll scale with ease and integrity, proving that responsible business can be abundant and impactful.
The Warm Welcome
Set the foundation for a flourishing relationship by introducing prospects to your brand, mission and meaningful offering in this story-driven, 5-part email flow. Designed to nurture the curious kind into the loyal advocate. we ensure your warm welcome makes an impact in the inbox.
TURNAROUND TIME: 2-4 WEEKS
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Full Audit of Existing Welcome Series: review flow campaigns, triggers/filters, and segmentation to identify areas for optimization and revenue-generation (as needed)
Immersion Strategy Session: understanding objectives, team, processes, tone of voice, branding, existing customer journey (45 mins)
Custom Notion Strategy Brief: creative and strategic welcome flow brief outlining of key campaign recommendations
Welcome Series Promotion Strategy: promotion ideation; dynamic content and personalization placement
5 Custom Welcome Series Campaigns: Includes bespoke copywriting, conversion-oriented design, and technical build (i.e. optimizing time delays, segments, triggers/filters, conditional splits, behavior targeting, alt-text for design accessibility, etc.)
Full Test and Launch: Includes 10 days flow monitoring and recommendations
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Two Payments of $1500
Recover Lost Sales With Impact
The sale-closing series
In a buzzing digital world, a gentle and perfectly timed reminder goes a long way. In this 8-part campaign series, we’ll not only recover sales that would otherwise be lost at high impact touch points (think browse abandonment, abandoned cart, and abandoned checkout), we’ll craft meaningful campaigns that feel as good to send as they look—distinctly expressing your values that drive connection and conversion.
TURNAROUND TIME: 4 WEEKS
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Full Audit of Existing Sales-Abandon Series: review flow campaigns, triggers/filters, and segmentation to identify areas for optimization and revenue-generation (as needed)
Immersion Strategy Session: understanding objectives, team, processes, tone of voice, branding, existing customer journey (45 mins)
Custom Notion Strategy Brief: creative and strategic brief outlining of key campaign recommendations
Abandon Series Promotion Strategy: promotion ideation; dynamic content and personalization placement
8 Custom Abandon Campaigns (Across Abandon Cart, Abandon Checkout, and Browse Abandon Flows): Includes bespoke copywriting, conversion-oriented design, and technical build (i.e. optimizing time delays, segments, triggers/filters, conditional splits, behavior targeting, alt-text for design accessibility, etc.)
Full Test and Launch: Includes 10 days flow monitoring and recommendations
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Two Payments of $2000
Nurture, Upsell, and Build Loyalty
the Post-Purchase Regeneration Series
Nurture first-time buyers into loyal advocates, boost average order value, collect valuable reviews, and spark word-of-mouth referrals in this custom 9-part campaign series. Each unique touchpoint is designed to leave a lasting impression, spark conversation, and inspire action beyond the inbox.
TURNAROUND TIME: 4 WEEKS
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Full Audit of Existing Post-Purchase Series: review flow campaigns, triggers/filters, and segmentation to identify areas for optimization and revenue-generation (as needed)
Immersion Strategy Session: understanding objectives, team, processes, tone of voice, branding, existing customer journey (45 mins)
Custom Notion Strategy Brief: creative and strategic brief outlining of key campaign recommendations
Post-Purchase Series Promotion Strategy: promotion ideation; dynamic content and personalization placement
9 Custom Campaigns Across Post-Purchase Lifecycle (Across Personal Thank You, Upsell, Cross-Sell, Review Request Flows): Includes bespoke copywriting, conversion-oriented design, and technical build (i.e. optimizing time delays, segments, triggers/filters, conditional splits, behavior targeting, alt-text for design accessibility, etc.)
Full Test and Launch: Full integration of Klaviyo Reviews with Shopify product pages; Includes 10 days flow monitoring and recommendations
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Two payments of $2250
retain, Re-Engage, Sustain
the rooted retention series
Acquiring a new customer can cost anywhere from 5 to 25 times more than retaining an existing one and encouraging repeat orders. Shift your focus from endless customer acquisition to what truly matters: nurturing relationships that foster long-term loyalty. In this 6-part campaign series, we’ll boost engagement, celebrate key milestones to cultivate advocacy and re-engage lapsed customers to recover lost sales with a strategy that is as intentional as impactful.
TURNAROUND TIME: 4 WEEKS
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Full Audit of Existing Retention Series: review flow campaigns, triggers/filters, and segmentation to identify areas for optimization and revenue-generation (as needed)
Immersion Strategy Session: understanding objectives, team, processes, tone of voice, branding, existing customer journey (45 mins)
Custom Notion Strategy Brief: creative and strategic brief outlining of key campaign recommendations
Retention Series Promotion Strategy: promotion ideation; dynamic content and personalization placement
6 Custom Retention Campaigns (Across Winback, Anniversary, Sunset Flows): Includes bespoke copywriting, conversion-oriented design, and technical build (i.e. optimizing time delays, segments, triggers/filters, conditional splits, behavior targeting, alt-text for design accessibility, etc.)
Full Test and Launch: Includes 10 days flow monitoring and recommendations
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Two Payments of $1500
18 FULL FUNNEL CAMPAIGNS FOR SELF-SUSTAINING REVENUE GENERATION
The Regenerative flows Ecosystem
6 AUTOMATED FLOWS THAT REGENERATE GROWTH, LOYALTY, AND IMPACT
Lay the groundwork for a flourishing email marketing ecosystem by developing robust 18-part automated campaign series at the highest impact touch points to accelerate lead generation, nurture relationships through reciprocity, and cultivate brand advocates.
This isn’t just about cultivating semi-passive revenue streams; it’s about deepening connections throughout the entire customer lifecycle—from first touch Welcome and First Purchase flows to long-term retention and advocacy. Together, we’ll transform your email marketing automations into a community-building tool that not only drives conversions but nurtures the relationships that sustain your brand’s regenerative growth.
TURNAROUND TIME: 2-4 MONTHS
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Full Audit of Full Klaviyo Lifecycle Experience: review flow campaigns, triggers/filters, and segmentation to identify areas for optimization and revenue-generation throughout the entire customer lifecycle
Immersion Strategy Session: understanding objectives, team, processes, tone of voice, branding, existing customer journey (60 mins)
Custom Notion Strategy Document: presentation of key recommendations, optimizations and areas of opportunity to align with your specific needs via Loom recording (1 hour)
Custom Campaign Strategy Briefs: creative and strategic brief outlining of key campaign recommendations
Retention Series Promotion Strategy: promotion ideation; dynamic content and personalization placement
18 Custom Full-Lifecycle Campaigns (Across Welcome Series, Abandon Cart, Abandon Checkout, Post-Purchase Thank You, Post-Purchase Upsell, Review Request, Winback): Includes bespoke copywriting, conversion-oriented design, and technical build (i.e. optimizing time delays, segments, triggers/filters, conditional splits, behavior targeting, alt-text for design accessibility, etc.)
Full Test and Launch: full integration of Klaviyo Reviews with Shopify product pages; Includes 30 days flow monitoring and recommendations
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We’ll align on your brand goals, key offerings, conscious target market and more through a comprehensive Alignment Questionnaire and 60 minute live Immersion Session.
We’ll then deep dive into your existing email marketing flows across the entire customer lifetime journey (if already live), to identify areas of opportunity, optimization, and brand-vision realignment. In this co-creation, we work closely with you to align your vision with the brand’s perceived value and your ideal customer experience, both connecting and converting over the long term. We’ll present our findings detailing key creative and strategic recommendations, optimizations and areas of opportunity in the form of automated campaign briefs.
Our impact expert design and copy team translates the Strategy Audit into bespoke, custom copywriting and campaign design that draws on the beauty of your brand, the natural world, and best practices for conversion.
Once the designs are complete, we’ll build all campaigns within Klaviyo that comprise an ecosystem of flows that speak to each subscriber and their unique position within their customer journey, increasing sales and meaningful connection at high-impact touch points.
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$8000 Total | 4 payments of $2000
effortlessly nurture your community
& drive sustainable growth
Please Note: an $500 onboarding fee applies to all new projects (waived with a monthly campaign management purchase). If my rates are out of your budget range but you know we are the perfect match, please get in contact and we can see if there’s an opportunity to collaborate!
Looking for more guidance that doesn’t fit into a box?
book a seasonal strategy audit
OPTIMIZE, REALIGN AND REACH FULL BLUUM
Perfect for brands seeking a fresh perspective on their brand’s inner world, backed with distinct, creative, and actionable strategies to propel your brand’s sustainable growth, community and mission.
Whether you’re new to Bluum’s services or email marketing in general, or a beloved Bluum member, we recommend conducting an audit every 6 months to 1 year for achieving best practices for account health.
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Immersion Strategy Call: understanding specific objectives, team, processes, existing customer journey (45 mins)
Comprehensive Audit of Your Email Marketing Ecosystem: across flows, campaigns, forms, account health/deliverability, and segmentation
Custom Notion Strategy Document: presentation of key recommendations, optimizations and areas of opportunity to align with your specific needs via Loom recording (1 hour)
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$800-$3,000, depending on final scope